La Vieja Fábrica Grows Presence in UK Supermarkets

La Vieja Fábrica, a Sevillian marmalade brand, is expanding its presence in UK supermarkets by securing a listing with Asda, adding to its availability in Tesco, Waitrose, Morrisons, Booths, and Ocado. The rollout in Asda begins the week of April 6th, supported by a PR and social media campaign. This expansion is significant as it aims to attract both its traditional older audience and younger consumers seeking premium products.