Merchants Must Look Beyond Fraud in the Use of AI to Unlock a Data Goldmine
Ecommpay has released a white paper suggesting that merchants should use AI not just for fraud prevention but to analyse transaction data for broader business benefits. Their AI-driven tool improved authorisation rates by an average of 11.95 percentage points for retail e-commerce brands in two months. This approach can help merchants enhance customer experience and business performance by understanding transaction data better, with Payment Service Providers (PSPs) playing a crucial role in this
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