At a glance

Duckhams Oils, a British lubricant brand, has expanded its retail presence by launching its products in nearly 500 Tesco stores across the UK. This move is part of a broader strategy to increase its market reach, supported by new partnerships with retailers like Screwfix and online platforms such as eBay and Amazon. The expansion aims to capitalise on Duckhams' strong brand recognition and heritage in the automotive industry.

Iconic British lubricant brand Duckhams Oils has rolled out to shelves in Tesco stores around the country, marking the latest milestone in the company’s retail growth.

A range of Duckhams QS high performance engine oils suitable for petrol and diesel engines in a variety of passenger vehicles and light duty commercial vehicles is now available in almost 500 Tesco stores nationwide.

David McLean, Duckhams’ CMO, commented, “Our Tesco presence is an exciting next stage in the Duckhams growth story. Duckhams has a strong motor racing heritage and a fond place in the hearts of families who have used it for generations. The brand colours are extremely well recognised, and it has excellent stand-out on shelf. Breadth of offer, allied with a heritage that drivers trust, is the core strength for Duckhams, which has been the original British motor oil since 1899.”

Duckhams Oils are currently available in all EG On The Move forecourts, where Duckhams products are outselling competitors, driving overall category volume and value and increasing average basket spend. Thanks to a new go-to-market strategy, backed by new investor Zuber Issa, the brand has increased its UK retail and trade footprint through new partnerships in addition to the Tesco agreement, including Screwfix, eBay, Amazon and the motor factor group Rapid.

Trusted by mechanics and motorists alike, Duckhams high-performance engine oils are now available across Europe, the Middle East and South East Asia.