More than half of UK e-commerce brands say fulfilment costs are now their biggest barrier to growth
A new report by ILG reveals that UK e-commerce brands now see fulfilment costs and operational pressures as their biggest growth barriers, overtaking marketing challenges. The survey of 328 industry leaders highlights that 53% cite fulfilment costs as a major issue, while only 10% see customer acquisition as their primary challenge. This shift suggests that operational efficiency, including fulfilment and delivery, is becoming crucial for scaling and maintaining competitiveness in the e-commerce



















