Home mover churn risks up to £4.39bn in lost utility revenue over seven-year cycle
UK energy suppliers risk losing up to £4.39 billion over seven years by not engaging with customers when they move homes, according to Data Heads. With around 11% of UK households moving annually, many suppliers miss the opportunity to retain customers who are likely to switch providers during this period. Data Heads suggests that proactive engagement and targeted interventions at this critical time could protect significant revenue and reduce customer churn.
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