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Brave Bison

Wire Volume: 3 Disclosures

Corporate Disclosures & Press Wire (3)

The 2026 travel trend: Half of nation longs for rest and relaxation
London - December 15, 2025··Travel, Tourism & Hospitality

The 2026 travel trend: Half of nation longs for rest and relaxation

As the new year approaches, travel is taking on a different meaning. A new study commissioned by Icelandair reveals that 2026 will be defined not by bucket list ticking or sightseeing marathons, but by travellers seeking deeper, more restorative experiences. According to the survey, nearly half of UK travellers (48%) say they plan to travel in 2026 for personal transformation rather than sightseeing. Rest and recovery are also core motivators, with half (50%) saying rest and relaxation are their

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The top European destinations where snow is guaranteed this winter
London - November 19, 2025··Travel, Tourism & Hospitality

The top European destinations where snow is guaranteed this winter

Icelandair’s new study has revealed the best places in Europe for a magical winter escape and the destinations with the highest chances of snowfall. For many, the picture of an ideal winter and a dreamy Christmas setting include plenty of festive lights and a smattering of snow. From November onwards, this becomes a seasonal wish across the UK, with more than 42,000 Britons searching for “snow forecast” each month. Yet snow on home soil is increasingly rare. According to the Met Office, the UK n

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Social media is ruining Londoners’ holidays: nearly 6 in 10 admit to faking their social posts
London - Septemeber 15, 2025··Travel, Tourism & Hospitality

Social media is ruining Londoners’ holidays: nearly 6 in 10 admit to faking their social posts

How many of the social media posts we’ve seen this summer are real? According to a new survey of 2,000 travellers from Icelandair, Iceland’s flagship airline, nearly a third of UK travel posts are fake or exaggerated, with Londoners following the ‘fakecation ‘ trend more than any other Brits. People from this city are clearly under more pressure to paint a better picture of their holidays, as nearly 6 in 10 Londoners (57%) admitted they lie or exaggerate their trips on social media -nearly doubl

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