Londoners turn to innovative ‘speedy spuds’ as home cooking is on the rise
THE ‘ULTIMATE ROAST POTATO’ that shares its name with a much-loved film character has reached the height of popularity in the capital as Londoners are responsible for 20% of seasonal sales. Nemo, hailed as the market leading roasting potato, has seen a surge in demand since its introduction to UK customers four years ago - thanks to its rich buttery taste and the fact that it cooks quicker than other potato varieties. Home cooking is on the rise, and TGI data from 2025 showed it was the most pop
Read disclosure →