New AI-Driven Attribution Suite Launches to Solve the “Black Box” of Conversational Commerce
Cortexcart Insight Dashboard has launched a new AI-driven attribution suite to improve tracking of customer journeys in e-commerce, particularly through AI and social channels. The update includes multi-touch tracking and AI sales attribution, allowing merchants to see the impact of AI assistants like ChatGPT on sales. This development, supported by strategic partnerships, aims to provide Shopify merchants with insights previously available only to large enterprises.
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