UK functional shots reached £100m category value as shoppers seek convenient health hacks
The UK's functional juice shots market has reached £100 million in value, reflecting a consumer shift towards convenient, health-focused products made from natural ingredients like ginger and turmeric. Despite financial pressures, these drinks are gaining popularity as alternatives to traditional vitamins and supplements, driven by their perceived health benefits and taste. MOJU, a leading brand in this segment, has seen significant growth, highlighting the increasing demand for naturally functi
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