Under-16 Social Media Ban Will Punish Lazy Youth Marketing, Says Influencer Matchmaker Founder
The UK government plans to ban under-16s from major social media platforms by Spring 2027, prompting brands and content creators to rethink their youth marketing strategies. Jack Hayes, Founder of Influencer Matchmaker, warns that this change will challenge brands that rely heavily on platforms like TikTok and Instagram to reach young audiences, urging them to develop safer, more transparent marketing approaches. The ban is expected to impact digital ad spending and shift focus towards creators
Read disclosure →