JV Publicity

Corporate Disclosures & Press Wire (2)

LONDON·22 Feb 2026·Consumer Goods & Retail

DIRTEA launches Creatine & Collagen with Pure Essentials Range

DIRTEA, the award-winning brand shaping the modern functional wellness category, enters a new chapter with the launch of DIRTEA Pure Essentials - a clean, foundational daily system, built around two of the most researched and relied-upon ingredients in modern supplementation, collagen and creatine. Moving beyond functional mushrooms, Pure Essentials represents a strategic category expansion for DIRTEA, positioning the brand as an authority in foundational, evidence-led nutrition. Pure Essentials

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LONDON, UK - 20th, January, 2025·20 Jan 2026·Consumer Goods & Retail

Dirtea Breaks into Grocery: Major Rollout of Best Selling Dirtea Super Blends in Selected Tesco Stores

DIRTEA, one of the UK’s most recognised functional mushroom brands, is entering a major new era as it launches nationwide in selected Tesco stores. This marks the brand’s first ever supermarket listing and a milestone moment for functional mushrooms entering the UK mainstream. From January, Tesco will stock three of DIRTEA’s functional Super Blends, DIRTEA Coffee, DIRTEA Matcha, and DIRTEA Cacao (each available as a box of seven single-serve sachets) in 249 large Tesco stores across the UK, as w

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