Influencer marketing set for major growth as 81% of UK marketers plan to increase 2026 budgets
Influencer marketing is set for strong growth in 2026, with 81% of UK brands planning to increase their budgets, according to The State of Influencer Marketing in Europe 2025, a new benchmark study from Kolsquare, produced in partnership with NewtonX. The UK stands out as one of Europe’s most active markets: 84% of UK brands and agencies expect to work with more creators next year, and while 28% spend under £75,000 a year, 14% invest more than £1 million annually - matching Germany at the top en
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