Record growth for Mystery Jersey King following Dragons’ Den debut
Since appearing on BBC’s Dragons’ Den in January 2025, Alex Street, founder of Mystery Jersey King, has seen his business skyrocket, with sales more than doubling and growth hitting record levels. Mystery Jersey King is the surprise-box brand giving football fans a thrill with every order. Customers receive an authentic jersey at random, often from top leagues and clubs around the world, creating a unique blend of excitement, collectability, and community spirit. For Alex, the Dragons’ Den exper
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