Tesco wins Christmas 2025 social media battle
Christmas advertising is now as much a battleground on social media as it is on TV, and this year the UK’s supermarkets have invested heavily in influencer partnerships, festive stunts, and emotional storytelling. While Waitrose may have captured hearts with its cinematic Keira Knightley and Phil campaign, the data tells a different story: Tesco has emerged as this year’s social media champion, dominating engagement, creator partnerships, and earned media value (EMV). The headline numbers In ter
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