The trust blind spot - 55% of young consumers have ditched brands over value clashes, but marketers aren’t treating trust as a priority
A report by Kolsquare reveals that 55% of young consumers have stopped buying from brands due to value conflicts, yet only 5% of marketers consider trust a priority. The study highlights the importance of transparent and compliant influencer partnerships, which tend to perform better than non-compliant ones. It suggests that brands should focus on building credible relationships with creators as trust increasingly influences consumer spending.
Read disclosure →
