Kanzen Studios bring Live Shopping to real life on Oxford Street
Kanzen Studios is hosting Europe's largest TikTok Shop livestream event on 27th March by transforming a retail space on Oxford Street into a live broadcast studio. The event will feature continuous livestreams from Kanzen Skincare and six other brands, allowing passersby to watch through store windows and online viewers to shop in real-time. This reflects the growing trend of merging live entertainment, social media, and shopping, signalling a shift in retail practices in the UK.
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