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Title Media

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Print or digital - which really works better for brands? New research reveals surprising truths about consumer trust, engagement, and buying behaviour
UK, October 2025··Marketing, Advertising & PR

Print or digital - which really works better for brands? New research reveals surprising truths about consumer trust, engagement, and buying behaviour

Title Media asked over 2,000 people about how they engaged with media - online, via social media, websites, print publications, audio, video… The research explores where readers turn for information, what formats they trust, and what influences their purchasing decisions. Respondents shared their habits across print, digital, and social platforms, giving a clear snapshot of today’s media landscape. Key findings include: 7% of respondents said they would buy something after seeing it in a printed

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