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UK Cyber Bill 2025: A New Benchmark for Responsible Marketing Practices
LONDON - October 31, 2025··Marketing, Advertising & PR

UK Cyber Bill 2025: A New Benchmark for Responsible Marketing Practices

Unusual Group today issued a stark warning to the marketing industry in response to the UK Government’s Cyber Security and Resilience Bill 2025, due to be enforced in 2026. Luke Tobin, CEO, Unusual Group, said, “The legislation will separate the agencies that can be trusted from those that can’t. Security is now a growth lever, not a cost, agencies that adapt will win more trust and bigger clients. The ones that don’t? They’ll be left behind.” Unusual Group believes the Bill will force a long-ov

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