Atarim Launches Market-First Fully Embedded AI Creative Team
By admin
Atarim, the leading visual collaboration platform trusted by tens of thousands of creative teams worldwide, today announced the launch of the InnerCircle, its market-first, groundbreaking workflow automation solution that embeds an AI-powered creative team directly into digital projects.
The InnerCircle features six specialist AI agents for design, UX, SEO, front-end development, accessibility, and project management. Unlike standalone AI tools, these agents live inside projects and work like human teammates, providing strategic reviews, surfacing opportunities, and delivering actionable recommendations that can be tracked and acted upon in existing workflows. This is the first fully embedded creative AI team solution of its kind on the market, and is poised to revolutionise operations for creative professionals including web design agencies, freelancers and in-house marketing departments with content and product teams.
A Pivotal Success Story
The launch marks a major pivot for Atarim, which has seen over 300% revenue growth year-on-year and now has more than a million users. While its visual collaboration platform has already solved the challenge of communication bottlenecks in creative projects, user feedback revealed a growing need for embedded creative expertise. Early access to Atarim AI generated overwhelming demand and strong adoption, confirming that teams want more than generic AI suggestions, but rather a collaborative partner that understands the bigger picture.
How The InnerCircle Works
Due to the real-time collaborative nature of Atarim, this is a world-first in terms of multi-human to multi-agent communication. Users add a project or URL into Atarim, where the InnerCircle then runs a strategic review, analysing purpose, audience, and success criteria across the full page or site. Six coordinated agents - Index, Pixel, Glitch, Lexi, Navi, and Claro - strategise, research, gain conviction and respond with insights on what works and needs improvement, with concrete steps to take. Users can ask questions, drill into details and then complete tasks, through a growing number of design and project management tools supported by the platform. The end goal is that the agents are empowered to ‘just do it’ and finish the task.
Why It Matters
For marketing, product teams and agencies, the back-and-forth of creative collaboration accounts for more than half of project time. Atarim AI dramatically reduces that cycle by providing context-aware guidance which simulates working with a real creative team. Trained on millions of anonymised tasks from thousands of teams, from freelancers to Fortune500 companies, its recommendations are grounded in real-world experience and supported by a 2,500-point quality system and a stack of tools that the AI can choose to invoke. Focused on business outcomes, the InnerCircle understands the user’s goals and scope of work, enhancing each page to take it to another level, applying taste and authenticity, often a key aspect in AI.
“Imagine instantly adding six top-tier creatives to your team - without hiring anyone. This is the InnerCircle,” said Vito Peleg, Founder and CEO of Atarim. “It’s not a chatbot or a checklist. It’s a fully integrated creative team that sees your work in context and helps you deliver faster, higher-quality results. Just like a trusted senior or strategic team member, they’re onboarded, given access to tools to gain conviction on their suggestions and execute where the work happens.
“This is not just a product launch, but a pivotal moment in our journey - a direct response to overwhelming demand and exceptional early feedback. The InnerCircle addresses multiple pain points that come with project work management, alleviating issues such as project delays from unclear tasks or slow approvals and wasting time chasing unclear feedback, factors that slow project timelines by between 50-70%. For agencies, this equates to no more margin loss due to repeated revisions or overheads from hiring or managing specialists; feedback loops now take hours instead of weeks. What costs $500k+ a year in salaries and consultancy fees is now built into the workflow. Our solution is a proven gamechanger.”
Immediate availability
Atarim AI launches globally on September 9 and is available directly through the Atarim platform.
Issued by Contenta PR. Distributed by WebPR UK.
About Contenta PR
About Atarim Headquartered in London, tech startup Atarim was founded in 2019 by Vito Peleg to simplify how companies collaborate on visual and creative work. Peleg began his career as a touring musician while building websites from the back of the van. After launching a successful web agency he created WP Feedback, the biggest launch in the history of WordPress, to address the communication challenges he faced firsthand. That product became Atarim, now trusted globally by tens of thousands of teams. It has powered over a million projects worldwide, becoming a market leader in visual collaboration for creative teams, agencies, and marketing departments. Peleg was among the earliest to gain access to GPT-2, going on to create the first implementation of Gen AI into WordPress, and one of the first to add AI into Google Chrome, years before Gemini. This set the foundation for Atarim’s AI vision. Today, that vision has culminated in the InnerCircle, the world’s first embedded creative AI team, redefining how digital projects are reviewed, discussed, and delivered. Atarim secured seed funding in early 2024. Now a team of 30, the business is raising funds as part of its post-seed round. For more information, visit www.atarim.io.