Edinburgh Digital Agency TwoSquares Highlights Award-Recognised OpenStay Website Development Project

TwoSquares, an Edinburgh-based digital marketing and website development agency, is highlighting the design and technical development behind OpenStay, a UK property management website whose published project record includes nine recognitions across four specialist web design and development awards programmes.

The website, developed using Next.js and React, was created to support a property management business serving Edinburgh and London. Its development focused on combining a modern visual experience with technical SEO, mobile usability, clear service information and conversion-focused navigation.

The project has been recognised through CSS Awards, Web Dev Awards, Web Awards UK and Global Web Awards, with nominations and distinctions documented in the agency's project portfolio.

OpenStay receives Website of the Day and Website of the Month recognition

On 22 May 2026, OpenStay received Website of the Day recognition from CSS Awards, following its earlier nomination.

The platform's published project record identifies TwoSquares as the website developer and highlights the project's responsive presentation, content structure, usability and technical execution.

The recognition can be viewed in the official CSS Awards OpenStay project archive.

On 31 August 2026, OpenStay also received Website of the Month recognition through Web Dev Awards, following a Website of the Day distinction.

The Web Dev Awards project profile describes the website's combination of contemporary design, clear navigation, performance and a streamlined enquiry experience for property owners.

TwoSquares' own portfolio additionally records Website of the Month and Website of the Day distinctions through Web Awards UK, alongside a Special Mention from Global Web Awards.

Building a website that supports business growth

OpenStay operates in the competitive short-term rental and property management sector, where prospective clients often compare several providers before submitting an enquiry.

For the website to support the business effectively, the development process needed to address more than visual presentation.

TwoSquares implemented a content structure designed to communicate OpenStay's services clearly while supporting relevant search terms, including Airbnb management, short-term letting and property management in Edinburgh and London.

The project incorporated semantic HTML, structured data, responsive layouts, technical SEO, internal linking, metadata optimisation and conversion-focused service pages.

By combining these elements, the agency aimed to create a website that could be understood by prospective customers, search engines and modern AI-powered discovery systems.

The complete technical approach is documented in the OpenStay website development case study.

Website design and search visibility are increasingly connected

For businesses operating in service industries, website design and organic search performance are closely related.

A website may look professional but still underperform if its pages are difficult to crawl, its content does not explain the services offered, or visitors struggle to find relevant information.

TwoSquares approaches website development through a combination of visual design, technical implementation, search optimisation and conversion strategy.

This includes considering page architecture, mobile performance, semantic content, clear calls to action and accessibility during the development process rather than treating them as entirely separate additions after launch.

The agency provides website design and development services for businesses in Edinburgh and throughout the United Kingdom.

Expanding the role of modern business websites

The OpenStay project illustrates how modern website development can address several business objectives simultaneously.

A website can act as a company's primary digital identity, explain its services, support search visibility and provide a direct route for potential customers to make contact.

For businesses with multiple locations, clear geographical information and well-structured content can also help distinguish different service markets without relying on repetitive pages.

The OpenStay website was developed with these considerations in mind, creating a scalable foundation for future content and service expansion.

About TwoSquares

TwoSquares is an Edinburgh-based digital marketing and web development agency specialising in SEO, PPC, paid social, website design, conversion optimisation and digital growth.

The agency works with businesses across the United Kingdom, with experience spanning hospitality, property, technology, ecommerce and professional services.

The awards programmes referenced in this announcement operate within a network under common ownership with TwoSquares. Their project recognitions are published award records and should not be interpreted as unrelated third-party endorsements.

Media contact: TwoSquares, Edinburgh, Scotland

Email: [hello@twosquares.co.uk](mailto:hello@twosquares.co.uk)

Issued by: TwoSquares