Haldiram’s launches mango and pistachio summer sweets inspired by rising flavour trends

By Tara Crean

Haldiram’s launches mango and pistachio summer sweets inspired by rising flavour trends

At a glance

Haldiram’s has launched Mango Marzipan and Pistachio Modak Marzipan in the UK, tapping into the growing demand for tropical and premium flavours in confectionery. These new sweets combine traditional Indian influences with modern flavour trends, catering to consumers seeking globally inspired desserts. The launch reflects a broader effort by Haldiram’s to modernise traditional sweets for contemporary tastes.

New marzipan confectionery range taps into demand for tropical flavours, premium gifting and
globally inspired desserts
Haldiram’s has unveiled two new seasonal sweets for summer 2026, introducing Mango Marzipan
and Pistachio Modak Marzipan to its UK confectionery range.
The launch comes as UK consumers increasingly seek fruity, globally inspired flavours and premium
dessert experiences, with mango and pistachio emerging as standout flavour trends across
confectionery and snacking.
Mango Marzipan, left, and Pistachio Modak Marzipan
The new products have been developed for sharing, gifting and summer entertaining, combining
traditional Indian sweet-making influences with contemporary flavour profiles.
Mango Marzipan is a gluten-free almond marzipan sweet with a mango centre, blending rich
marzipan with bright tropical notes designed for summer occasions and celebrations.
Pistachio Modak Marzipan reimagines the traditional modak shape through a modern confectionery
approach. The gluten-free sweet combines pistachio flavour with artisanal textures aimed at
consumers seeking indulgent, premium-style desserts.
Rhea Agarwal, Head of Business Development UK & EU at Haldiram’s, said: “We’re seeing strong
momentum behind tropical and pistachio flavours across confectionery, desserts and snacking.
Mango brings a fresh and vibrant flavour profile for summer, while pistachio continues to resonate
with consumers looking for indulgent and premium experiences. These launches reflect how
traditional sweets can evolve through contemporary flavours and formats.”
Pistachio in particular continues to gain traction within premium confectionery, fuelled by growing
consumer interest in globally inspired desserts and trends such as Dubai-style chocolate products.
And mango has featured in major launches across the cakes and biscuits category recently, too.
The new sweets are part of Haldiram’s broader focus on modernising traditional confectionery
formats for contemporary UK consumers while retaining authentic flavour influences.

Issued by Ree Khan | Rose Media Group | Tel: 01444 241341 | [email protected]. Distributed by WebPR UK.


About Ree Khan | Rose Media Group | Tel: 01444 241341 | [email protected]

Notes to Editors: Global website: www.haldiram.com/ UK website: www.haldiramuk.com/ UK LinkedIn: www.linkedin.com/company/haldiram-snacks-pvt-ltd UK Instagram: www.instagram.com/haldiramsuk/ UK Facebook: www.facebook.com/HaldiramsUK/ UK YouTube: www.youtube.com/@haldiramsnacks Haldiram’s Key Facts: • Parent Company: Haldiram’s Group (Global turnover: £1.5 billion) • UK Entity: Haldiram Overseas Ltd • Employees: Over 15,000 worldwide • Manufacturing: 15 facilities in India, 10,000 sq. ft. facility in the UK Haldiram’s legacy Founded in 1937 and still owned by India’s Agarwal family, Haldiram’s is accelerating its UK growth strategy. Led by Haldiram Overseas Ltd from their West London facility, the brand brings authentic Indian flavours to UK consumers. With decades of legacy, Haldiram’s boasts over 500 products, including traditional sweets, namkeen, ready-to-eat meals, frozen foods and instant mixes, distributed across 80+ countries. Media contacts: Ree Khan | Rose Media Group | Tel: 01444 241341 | ree@rosemediagroup.co.uk Aneela Rose | Rose Media Group |07960 190158 | aneela@rosemediagroup.co.uk Sales Enquiries For more information or to place an order, please visit www.haldiramuk.com, call 020 8574 8021 or email support@haldiramuk.com.

Designated Media Inquiries

Ree Khan | Rose Media Group | Tel: 01444 241341 |

Email:ree@rosemediagroup.co.uk

Phone:+441444241341