Heart of Worcestershire College announce all-new street art mural with Reimagine Redditch
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Heart of Worcestershire College (HoW College) has partnered with Reimagine Redditch and Arts in Redditch to commission a street art mural for installation at the Redditch campus this autumn.
The artwork, which will be the single largest piece of street art in Redditch, will communicate an inspirational vision for the future of Redditch, as well as respond to themes identified through a consultation phase in 2024. The artwork is being created with funding from Arts Council England’s Creative People and Places Programme, and Arts In Redditch.
The artist of the installation has been announced as Andy Dice (aka Dice67) who is Founder and Director of Cheltenham Paint Festival, one of the biggest and most well-respected paint festivals in the country. As an artist painting in the public domain, Dice67’s work is varied, often thought provoking and colourful.
The design of the piece was inspired by the starling murmuration in Redditch and represents the possibilities of art and education for young people and indicates that they have the power to shape their futures. The final artwork will highlight Redditch’s future possibilities, and enhance pride among students, staff, residents and the wider population.
Michelle Dowse, Principal and CEO of HoW College, said: “We want our campuses to be great places of learning for our students. But we also want to model excellence, ambition and collaboration to demonstrate what we’re all about to the wider community. A street art mural will help us to show the impact we’re making in Redditch.
“This is a really exciting project which we hope will inspire countless stakeholders - whether they are learning or working at our College, or residents and visitors to the borough - to be ambitious about what is possible in Redditch and to know that great arts and culture can happen here.”
Richard Bromhall, Programme Director for Reimagine Redditch, said: “We needed an artist with a distinctive creative approach to create an unforgettable artwork for Redditch Town Centre at Heart of Worcestershire’s Redditch Campus. I’m thrilled to see Andy Dice (aka Dice67) bring all of his talent and expertise to Redditch. I can’t wait for everybody to see his mural.”
HoW College plays a pivotal role in the community, inspiring people and shaping futures. By creating a signature work of street art at its Redditch Campus, students, staff, and residents will feel inspired by Redditch’s potential by engaging in culture.
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HoW College is the largest further education college in Worcestershire, offering a wide range of vocational and technical courses in specialist subject areas alongside a vast array of apprenticeships and higher education courses. From courses for school leavers to affordable higher education and professional qualifications, we pride ourselves in delivering job related qualifications in high quality environments to enable our students to achieve a positive and bright future. Across our four campuses in Worcester, Redditch, Bromsgrove and Malvern, we have exceptional facilities including commercial hair and beauty salons, modern engineering & construction centres, state-of-the-art IT suites and spacious working kitchens. At HoW College we’re dedicated to providing the best experience for every student, from the very beginning of their studies.
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