London businesswoman sparks investment for educational gaming company
By admin
London-based entrepreneur, Reedah El-Saie, has successfully secured £30,000 funding from A-list Dragons’ Den stars, Sara Davies, Deborah Meaden, and Touker Suleyman for her educational gaming company, Brainspark Games.
Reedah, who appeared on the hit show last night (Thursday, 23rd of October) to pitch her multi-award-winning business, impressed the Dragons with her AI-powered, immersive educational mobile games platform. Part-funded by Innovate UK, the platform is designed to make learning enjoyable and accessible to all, including neurodiverse learners.
Her passion and dedication to making education attainable for all made a big impression, and as a result, Sara Davies, Deborah Meaden, and Touker Suleyman each offered £10K for a 1% stake in Reedah’s groundbreaking EdTech gaming business.
The company specialises in culturally inclusive neurogames technology, tailored for primary and secondary learners. Its subject-specific games align fully with the UK national curriculum, covering English, Maths, History, Art, Physics, Biology, Climate, and more, connecting virtual with real world action. Additionally, the company is actively developing I/GCSE-level games as part of its ongoing research and innovation efforts.
Mum of three Reedah, who works in London, reflects on her experience: “Before I headed into the studio, I watched every previous episode of the show and prepared responses for every possible question. I was surprised at how impressed all of the tycoons were, and I’m delighted to have been offered investment from not one, but three of them”.
“Deborah Meaden, was extremely enthusiastic about my educational business, as was Sara Davies, who, as a fellow mother, connected with my vision of easing homework challenges for children and parents. Touker Suleyman’s expertise will be pivotal as we look towards launching a branded merchandise line. I couldn’t be happier with the result”.
With the combined investment and invaluable guidance from the investors, Reedah and her team can accelerate production of their primary and I/GCSE subject games and enhance their mission to empower children from all backgrounds and abilities to access engaging educational content by ‘learning through play’.
Watch Reedah face the tycoons on iPlayer.
Issued by Brainspark Games. Distributed by WebPR UK.
About Brainspark Games
About Brainspark Games Problem 35% of children are disengaged from learning BAME and neurodiverse learners are up-to 18-40 months behind their peers The National curriculum lacks cultural inclusivity and climate education 30-34% of children fail GCSEs first time round, many becoming NEET (Not in Education, Employment Training or Skills) Yet over 91% of children in the UK play games! (UKie 2023, Digital Playgrounds 2024). Solution Multi-award winning EdTech gaming studio, Brainspark Games is building FREE culturally inclusive, AI-powered, Augmented Reality, educational mobile games aligned with the UK national curriculum for primary and secondary learners. Pioneering neurogames technology, Brainspark Games condenses 12 weeks of term-time learning into fun, fast gameplay! Designing for diverse learners, Brainspark Games aims to ‘foster a life long love of learning through play’, to raise aspirations and increase numeracy and literacy levels across the UK and globally. Brainspark Games can make a lasting impact, unlocking children’s full potential and empowering them to avoid pathways that may lead to issues such as social isolation or becoming NEET (Not in Education Employment Training or Skills) as a result of disengagement with the education system, (33%-34% of children fail GCSEs first time round (The Guardian 2023). Brainspark Games makes learning fun and impactful, delivering a unique educational experience through a wide range of subjects including; English, Maths, History, Art, Physics, Biology and Climate games amongst many others connecting virtual with real world action. Supported by eight Innovate UK grants including; ‘Audience of The Future’ and ‘Design for Net Zero’ for its Climate game, Women In Innovation for its English game featuring William Shakespeare’s ‘A Midsummer Night’s Dream’, Inclusive Innovation for ‘Neurogames technology’, Smart grant for ‘Creator Spark’, Mindset XR for ‘Neurowellbeing’, Investor Partnership for its AI Educational Games Engine and Smart grant to build NeuroGames Technology amongst other projects. Having partnered with leading universities and corporates, Brainspark Games is building the UK’s first Climate GCSE game aligned with the Department for Education’s ‘Natural Sciences’ GCSE. Its games align with the national curriculum, offering rich educational content through interactive mini-games, quizzes, and customisable avatars. The games have been co-designed by and for children, with feedback from over 3,800 parent, homeschoolers, educators, schools, youth centres and community test users. the games offer lesson plans, homework support, and after-school learning opportunities convert 12 weeks of term time learning into just a few hours of fun, fast game play. Whether in augmented reality mobile games or browser-based platforms, Brainspark Games empowers children to explore, play and learn at their own pace. Discover more: www.brainsparkgames.com