Major Drinks Brand Moju Doubles Down On Market Leadership With New Multi-million Pound Advertising Campaign

MOJU, the UK’s leading functional shot brand has revealed its bold next move as the leader of the fast-growing functional shots category: the launch of a new multi million pound ‘Bring on the Boom’ advertising campaign.

The new campaign is MOJU’s largest-ever above-the-line campaign, spanning out of home, digital, social media, influencers, retail media and sampling across the UK’s major cities - with the brand expecting to reach almost 50 million people nationwide. It will be rolled out in two phases: the first phase in October 2025, and the second in December 2025.

According to Jon Marchant, Marketing Director at MOJU, the campaign marks a “significant strategic evolution” for MOJU, as the company continues its legacy as the leader of the UK’s fastest-growing functional shots category, which is now worth £65m - up 51 percent year-on-year.

Jon said: “This new campaign is built on how our consumers really experience MOJU, and liberates us to show up with more emotion, more personality and a deeper connection to our audience at a time when more and more brands are entering the functional shots category.

“MOJU is the functional shots pioneer and the fastest-growing top 10 juices and smoothies brand, growing at 42% value and 49% volume year-on-year.”

Jon added that MOJU contributes 45% volume of the overall growth of the sub-category, appealing to “health-conscious consumers looking for a low-in-sugar and naturally caffeine-free way to kickstart their day”.