Popular marketing specialist launches online social media training academy
By admin
Marketing specialists, Youbee Media, have just launched The Hive Academy, to help business owners, marketers, students and freelancers alike to keep on top of the ever-changing landscape of social media marketing - to stay thriving online amongst the sea of content we all consume every day.
In addition to providing professional training opportunities and access to all the latest tips and tricks, the social media marketing academy welcomes members into a nurturing and collaborative community that encourages growth, creativity and career development.
The launch comes following a surge in popularity for Youbee Media’s social media marketing workshops in recent years. The company’s revenue from this service area increased by 114% in 2024 compared to 2023, and the business is on track to see a further 20% increase by the end of 2025.
Rebecca Hopwood, Founder and Marketing Director at Youbee Media, shared: “We were inspired to create The Hive Academy after being asked more and more over the last year about knowledge sharing and training services we offer. We were surprised to find we’ve been getting bookings from foundation level for start-up business owners and students right through to in-depth, detailed courses for experienced marketers and freelancers.
“We realised there’s a strong need for a comprehensive, yet affordable platform for people to access quality, on-demand training. What also stood out was, many people are also seeking a place to access ad-hoc advice when they run into a problem or are lacking creative inspiration and motivation, because many don’t have a marketing community they feel a part of that can inspire them when working alone/remotely - which is why we’ve chosen to build a community driven side to the academy too.”
In the last couple of years, as well as seeing the popularity of their online and in-person workshops and coaching sessions rise, Youbee Media also became a trusted marketing trainer for West Yorkshire Combined Authority’s funded business start-up programme, AD:VENTURE and regularly delivers in-person workshops to Leeds Art University, Leeds University and the Business & IP Centre in Leeds. In 2024 alone, Youbee Media’s Founder, Rebecca, delivered in-person training to over 525 early-stage businesses in the Yorkshire region.
Sharing more on the launch of The Hive Academy, Rebecca added: “Many people, at all levels, are, understandably, feeling overwhelmed when it comes to the world of social media marketing. As soon as we get on top of one trend or the latest best practices, things switch up again.
“This can be particularly hard for small marketing teams, SME business owners and freelancers who don’t always have the time and funds to take part in regular professional training courses, or have the support of large teams of people who they can learn from or bounce ideas off.
“The academy aims to be a dynamic space that will adapt and evolve to meet our members’ needs as the marketing industry continues to change. We’re not only providing professional training opportunities, we’re aiming to create a supportive online marketing community full of industry discussions, knowledge sharing and collaboration opportunities - that’s not just for pro-marketers but for anyone who’s looking to build on skills and connect with peers - whether they’re just starting out as a student or new business owner or are a seasoned marketing professional.”
The Hive Academy is offering a range of professional social media marketing courses, which will be uploaded at regular intervals, for members to complete at their own pace. There will also be options to join regular live webinars and workshops, online network mixers and monthly content creation challenges to help keep skills sharp.
Issued by Shellora Comms. Distributed by WebPR UK.
About Shellora Comms
Youbee Media Company profile: Youbee Media, established in 2020, is a multi-award-winning, full-service marketing agency based in Leeds and a trusted marketing partner to brands across the UK in both B2B and B2C sectors. The agency has a collaborative approach to their work, supporting clients as their ‘external, internal marketing team’ - to bring joy through marketing with personalised strategies. To help businesses navigate even the trickiest of times, with no barriers, to not only ride out tough times, but to thrive during them. Youbee Media has also become a trusted marketing training provider, offering online and in-person workshops from foundation level for students and start-up organisations to in-depth, detailed courses for experienced marketers. Youbee Media is a trusted marketing training delivery partner for the West Yorkshire Combined Authority’s funded business start-up programme, AD:VENTURE, and delivers workshops to Leeds Art University, Leeds University and the Business & IP Centre in Leeds. The agency is also an advocate for fair and flexible working and has signed the Mindful Employer Charter and the WYCA’s Fair Work Charter. Website: youbeemedia.co.uk The Hive Academy Company profile: The Hive Academy launched in August 2025 as part of the multi-award-winning social media marketing specialist agency, Youbee Media. Developed by Youbee Media’s founder, Rebecca Hopwood, who, alongside her role as Marketing Director at the company, has become a trusted advisor and marketing training partner to organisations in the Yorkshire region including, the West Yorkshire Combined Authority’s start up business programme, AD:VENTURE, Leeds University, Leeds Art University and the Business & IP Centre in Leeds. The academy is designed to support business owners, freelancers and marketing professionals at all levels, from students right through to seasoned experts. Members benefit from on-demand access to rich educational resources, with regular updates, live webinars and workshops to keep on top of the ever-changing social media landscape. There are also interactive skills challenges and networking mixers taking place in the welcoming peer-to-peer community, which encourages knowledge sharing, collaboration and mentorship opportunities - to provide ongoing professional development and support to people across the UK. Website: www.hiveacademy.co.uk Rebecca Hopwood bio: Rebecca Hopwood is the Founder and Director of multi-award-winning full-service marketing agency, Youbee Media and a Non-Executive Director for the CIC organisation, Blossom Training & Development. Rebecca’s an expert marketer with a strategic mind and a lead marketing trainer. She has a straightforward, straight-talking (yet typically friendly Yorkshire) approach to her work. She avoids the ‘fluff’ of the marketing world and ensures clients invest their time in activities that will get results. Rebecca has received several accolades in recent years, including featuring on the 2024 Northern Power Future List, 2023’s Insider 42 under 42 list, as well as being shortlisted for The Business Desk’s 2023 Leadership Awards. She is also a finalist for the 2025 SheInspires, Women in Digital award.
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