Seletti Expands Its Porcelain Vase Collection Canopie with Five New Figures
By Mansi Sharma
At a glance
Italian design brand Seletti has expanded its Canopie collection of porcelain vases with five new figures: Amina, Zita, Luna, Pietra, and Kiki. Designed by Elena Cutolo, these vases are shaped like "container-girls" and are inspired by women from around the world, featuring vibrant colours and graphic patterns. This expansion highlights Seletti's approach to blending design with storytelling and emotional appeal in everyday objects.
Italian design brand Seletti expands its Canopie collection of porcelain vases with five new characterful figures shaped as “container-girls”: Amina, Zita, Luna, Pietra, and Kiki. Canopie, a project by Italian designer Elena Cutolo, is a collection of porcelain vases shaped as “container-girls,” each with its own distinct personality and inspired by women from around the world.
New figures Amina, Zita, Luna, Pietra, and Kiki join the iconic collection, with hats that work as both a design element and a container for little treasures. Vibrant colours and graphic patterns define the collection’s aesthetic, making each piece unique and instantly recognisable. Canopie is a classic example of Seletti’s way of transforming the domestic object into an item with narrative and emotional presence, merging design, imagination, and everyday life.
Editorial insight
Seletti’s latest additions to its Canopie vase collection highlight the brand’s ongoing focus on design-led homeware with a playful edge. The introduction of five new figures continues the collaboration with designer Elena Cutolo, reinforcing Seletti’s reputation for blending functional objects with artistic storytelling.
For retailers and collectors in the design sector, this expansion offers fresh options in a market where distinctive, narrative-driven home accessories maintain steady appeal. The launch may be of particular interest to stockists seeking statement pieces that bridge decorative art and practical use, especially as demand for unique homeware remains resilient across European and international markets.
Story ideas and journalist angles
Business growthThe Business of Designer Homeware: Seletti’s Expansion Strategy
Analyse Seletti's strategy in expanding its Canopie collection and what it indicates about trends in the designer homeware market, including consumer demand for unique, story-driven products.
Target audience business sections of newspapers, design industry publications Story potential 6/10 Consumer trendTrends in Home Decor: Narrative Design in Everyday Objects
Investigate the growing trend of imbuing everyday objects with narrative and emotional presence, as illustrated by Seletti's Canopie collection.
Target audience home and lifestyle publications, design blogs Story potential 6/10Issued by PuRe Public Relations Ltd. Distributed by WebPR UK.
About PuRe Public Relations Ltd
About Seletti: Founded in 1964, Seletti is an innovative Italian brand renowned for its unique approach to design, combining art, functionality, and a touch of whimsy. Guided by the motto “(R)EVOLUTION IS THE ONLY SOLUTION”, Seletti embraces change, and challenges conventional aesthetics with creativity and originality. The brand offers a diverse range of home décor and lifestyle pieces, from bold lighting fixtures to playful tableware, each crafted with meticulous attention to detail. Seletti’s mission is to inspire and evoke joy in everyday life, collaborating with talented designers and artists worldwide to continually redefine the intersection of art and design.