The Manchester Screen becomes the largest combined banner and digital billboard in the UK
By admin
- The Manchester Screen enters new era under fresh ownership
- The digital screen combined with new vinyl billboard now spans 1,140 m2
- Mike Hartley joins the team as London Sales Partner
The Manchester Screen, one of the UK’s most iconic out-of-home advertising sites, has entered a bold new chapter under fresh ownership. The striking 306m2 digital screen can now be paired with an 834m2 static banner, which according to new owner Katie Smith, creates the UK’s largest combined banner and digital display in a prime city roadside location.
Already acclaimed as the second-largest digital outdoor billboard in Europe, The Manchester Screen wraps around the Victoria Warehouse in Salford Quays, capturing more than 21.6 million annual impressions from City Centre, MediaCity and football traffic.
The site has hosted campaigns for some of the world’s biggest brands, including JD Sports, O2, PaddyPower and Calvin Klein, cementing its reputation as a go-to platform for headline-grabbing creative. And its owner, Katie Smith, has also confirmed that the screen will be supporting more Manchester-based charities and purpose-driven campaigns going forward.
Katie Smith said:
“This expansion cements The Manchester Screen’s status as a flagship platform for high-impact brand campaigns. With 1,140.48 square metres of continuous advertising space, it enables brands to dominate one of the North’s busiest routes through both static and dynamic formats.
“By extending beyond the digital display, the whole element allows campaigns to live seamlessly across physical and digital space - offering an opportunity that’s unmatched anywhere else in the UK.”
This winter, The Manchester Screen is launching its wellbeing and community-focused initiative by donating free advertising space in support of Men’s Mental Health Month UK. The campaign brings together Feel Good Club - Manchester’s much-loved mental health community hub - with Andy’s Man Club and HEADS, to raise awareness and encourage open conversations around men’s mental health. This will be followed by a campaign for JD Sports.
Media and brand professional Mike Hartley has also been appointed London Sales Partner for The Manchester Screen. With more than 20 years’ experience in the industry, Mike will focus on driving growth from London-based brands and agencies.
For more information visit https://www.themanchesterscreen.com/
Issued by The PR Boutique. Distributed by WebPR UK.
About The PR Boutique
Notes to editors: About Katie Smith Katie Smith is available for interview. Katie Smith brings a wealth of experience in out-of-home (OOH) media, with a particular focus on large-format digital placements and high-impact brand storytelling. Previously at Elonex, where she was Head of Agency & Specialist Sales, she now operates under her own brand, Experiences by Katie, and took ownership of The Manchester Screen in October 2025. The screen is available to book at www.themanchesterscreen.com With a deep understanding of how to blend creativity, data, and location-driven insights, Katie has helped brands maximise the potential of OOH in Manchester’s dynamic urban landscape. To arrange an interview with Katie, please email kirsty@theprboutique.co.uk About The Manchester Screen Measuring 306m2, The Manchester Screen at Victoria Warehouse (M17 1AB) is among the largest single surface digital billboards in Europe (#2). More information on comparable digital screens verifying claims is available on request by emailing kirsty@theprboutique.co.uk The Manchester Screen serves over 2 million impressions per month, and illumination hours are between 6am and 11pm daily. The new vinyl billboard space at Victoria Warehouse measures 834.48m2 Well known for going viral on social media, the iconic Manchester Screen at Victoria Warehouse is a great advertising opportunity for any clients with influencer and celebrity launches.
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Cat Tomalin
Email:cat@theprboutique.co.uk