Fruity summer beers may mask problem drinking with their ‘deceptively easy’ appeal
A leading alcohol reduction expert warns that the rising popularity of fruit-flavoured beers, such as blueberry variants, could lead to overconsumption due to their easy-to-drink nature. These beverages, often perceived as refreshing and lower in alcohol content, may encourage people to drink more than intended, especially during social gatherings. Sinclair Method UK is launching a summer awareness campaign to promote responsible drinking and offer support for moderation strategies, including me
